Are you a DINKs?
July 9th, 2008
The descriptions below are most often used to describe people living in Portlands. Which one describes you?
Bright Lights, Big City - Very mobile singles living in the city. Singles ranging in age from early 20s to mid-40s who have moved to an urban setting. Most rent their apartment or condo. Some have a college education and work in services and the professional sector.
Aspiring Urbanites - Urban singles with moderate income. Low- to middle-income singles over a wide age range. Some have a college education. They work in a variety of occupations, including some management-level positions.
Power Singles - High-income urban singles. Highly educated professionals, many with advanced degrees. They draw a handsome salary and have reasonable living expenses while living a hip, upscale life in an urban center.
Corporate Climbers - High-income, high-expense urban singles. Urban singles with an up-and-coming income, but with higher-than-average living costs. Most have college educations and are employed in mid-management professions.
Affluent Immigrants - High-income immigrants living in suburban areas. Ranging in age from mid-30s to early 60s, these highly educated immigrants earn high salaries. A high proportion are homeowners.
Affluent DINKs - High-income, kid-free couples living in the suburbs. Middle-age Dual Income No Kids couple bringing in two attractive incomes. Most are highly educated and are employed in management professions. A high proportion are homeowners.
Country Clubbers - Wealthy married couples with children. These affluent families live a very comfortable life in the suburbs. More than 20% have a family income over $125,000. Most have earned a college or graduate school degree, and most own their homes.
Rat Racers - Dual-income suburban families. These married couples with children lead very busy lives, with most bringing in two paychecks per household. Education level varies from high school to college.
New Suburbanites - Mobile suburban singles. A high proportion of these pre-middle-age to middle-age singles have moved to the suburbs in the past 4 years. Some have a college education and work in professional or management careers.
Suburban Elite - Suburban super-rich couples with children. Middle-aged married couples with a luxurious lifestyle in the suburbs. More than 15% have a family income of $200,000 or more. The majority have a college or graduate school degree, and most own their homes.
Stable Nuclears - Higher-income urban family. Middle-age couples with children, pulling in combined household incomes nearing six figures. Most own their own homes. Some have a college education and work in a variety of occupations, including management-level positions.
Urban Power Families - High-income couples with children. Six-figure salaried couples with children who live an upscale life in a metro center. Highly educated professionals working in finance, medical, and high-tech fields.
High $$ DINKs - Urban high-income couples with no children. Middle-age Dual Income No Kids couples living in the city and making very comfortable combined household incomes. Most own their own homes and are highly educated professionals, many with advanced degrees.
Shoestring Singles - Downscale, striving singles. Struggling urban singles that are on a tight budget, making minimum wage and working in service jobs. Most have a high school education or lower and most rent.
Carefree Urban Couples - Younger married couples without children. Young childless couples living in the city. Most own their own homes. Education varies from high school to college with some holding mid-management positions.
Urban Empty Nesters - Mature families with grown children. Couples heading into retirement age with adult children out of the house. Comfortable income. Education varies from high school to college with some holding mid-management positions.
College Life - Students in higher education. These individuals are enrolled in college or graduate school. People in college or graduate school.
Comfy Couples - Upper-class couples. Urban couples making a mid- to upper-scale household income. Most own their own homes. Some have a college education and work in a variety of occupations, including management-level positions.
Unmarried With Children - Urban single parents. These single parents are making ends meet with moderate income. Some went on to college, while others finished high school or lower. Most work in service, management, or professional occupations.
Scrappy Homeowners - Homeowning urban singles with low income. Pre-middle-age to middle-age singles on a lower to middle income who own their own home. Some have a college education and work in services and the professional sector.
Melting Pot - Low-income, foreign-language-speaking urbanites. Lower-income population mainly employed in service jobs. Most have a high school education or lower.
Stretched Budgets - Lower-scale urban couples with children. Mixed educational status with some having a high school education and some college. Combined income low-to-moderate.
Working Class - Urban families drawing a mid-scale income. A higher percentage own their own homes. Education varies from high school to college with some holding mid-management positions.
Wise Old Urbanites - Older home-owning city dwellers in older buildings. Middle- to senior-age urban singles who are established in their work and living environment. Most own their own apartment or condo and tend to live in older buildings.