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Metro Building Outlook: Builders take brunt of slow market

September 24th, 2008

by David Nielsen, chief executive officer of the Home Builders Association of Metropolitan Portland from the New Home Monthly section of the Oregonian 

One of the biggest issues facing the housing industry right now is challenges within the mortgage banking markets. Consumers have found tighter credit requirements and less funding available for new home loans, as well as for home equity loans for home improvement or remodeling projects.

However, the situation is much more difficult for builders and others in the industry.

At risk of oversimplifying, the problems boil down like this. Falling land values, especially in the Sun Belt regions, have caused banks to have to reassess their portfolios — some for pure business reasons, others due to federal regulatory requirements.

One of the most common business decisions banks make is to sell off their mortgage positions in land holdings. However, given the fact that demand is much weaker, banks sell them for far less than their note value. This creates a new value that is substantially lower, and thus brings down other property values.

The downward spiral becomes self-fulfilling, and banks, builders and homeowners trying to sell or refinance have even bigger problems.

Builders have responded to the slower housing market by cutting production. Substantially. I know many small builders who haven’t built anything new in several months or more than a year. Large builders are building just enough to be able to continue their operations.

The building permit stats that accompany this article show how much production has declined over the last year. While remodeling activity remains pretty strong, its market cycle always lags new-home activity, and I’m seeing signs of a slowdown in remodeling, too.

Good Signs 

Interest rates are low and have dropped even more in the last couple of weeks. Financing is available for people with good credit and the ability to make a down payment. The region is still growing. And new-home production has dropped considerably.

In fact, once the market does turn around, we could very well see the exact opposite of what happened a year or so ago — the switch that turned off so quickly could very well turn on full blaze again. The reason is that since new-home production is down so much, once greater numbers of people start buying again, there will be a lag before supply can ramp back up. That means demand will suddenly outpace supply. And values will rise again.

There are some positive signs already. The housing stimulus bill passed by Congress this summer gives a huge signal that the federal government understands the importance of getting the housing market back on track. So does its recent takeover of Fannie Mae and Freddie Mac, which should help bring much needed stability to the market.

The Home Builders Association of Metropolitan Portland is working at both local and national levels to improve trends in the housing and banking industries. Locally, we are trying to improve communications between builders and banks and also help our members make the best decisions possible to get their businesses through this market cycle.

Nationally, we are working closely with the National Association of Home Builders (NAHB) in their efforts. Key NAHB staff and leaders have met with the Federal Reserve, the Office of Thrift Supervision and top congressional and presidential aides to find solutions that help the banking and housing industries.

Many leaders from our local HBA will be attending national meetings next week in San Diego, where this will be the top issue for our members and industry. It’s what we all need — the housing market impacts our local economy tremendously. Based on what I’ve seen already, I believe we’re moving in the right direction.


Legend Homes Starts Building Again

September 15th, 2008

Today Legend Homes will put masons, framers and drywall hangers back to work at four subdivisions in Tigard, Hillsboro and Corvallis. (YEAH!!!)  It’s the first time Legend will start a new home since its Chapter 11 filing in June.

Read more here…


Home Builders and Earth Advantage Launch Programs to Help Builders Go Green

September 15th, 2008

In April, Oregon’s new residential building code took effect, raising energy efficiency requirements to equal EnergyStar standards for new homes. To qualify for an EnergyStar rating a home must be 15 percent more efficient than the 2004 international residential code for buildings.

The new code aims to reduce home energy use by 10 to 15 percent in the state by 2015 in order to help meet the state’s greenhouse gas reduction goals of 10 percent below 1990 levels by 2020.

State building codes officials also expect to continue increasing efficiency and sustainability standards over the next decade. Industry associations and nonprofits have taken notice and are starting to offer more training for builders that want to be prepared.

The Oregon Home Builders Association plans to launch a pilot project this month with the city of Portland to build eight to 12 high-efficiency homes throughout the city to serve as models for green building practices. Also, Starting Sept. 26, Earth Advantage will offer a six-month certification course in green building for appraisers, architects, builders, real estate agents, inspectors and other building industry professionals.

Story from The Daily Journal of Commerce.  Read more here…


What is Cohousing?

September 3rd, 2008

According to the Cohousing Assocition of the United StatesCohousing communities are old-fashioned neighborhoods created with a little ingenuity. They bring together the value of private homes with the benefits of more sustainable living. That means common facilities and good connections with neighbors. All in all, they stand as innovative answers to today’s environmental and social problems.

Although Cohousing communities may seem radical to some they are becoming more and more mainstream.  As a matter of fact there are at least 3 cohousing projects under construction right now in the Portland Metro area.  Plus, later this month a symposium is scheduled at Portland City Hall to discuss collaborative housing developements and a community-based approach to design and developement.

Read more about cohousing in the Oregonian…

and the Daily Journal of Commerce….


Street of Dreams ticket on sale now!

July 29th, 2008

Founded in 1976, the metro Portland Street of Dreams was the first of its kind in the country. It has since been adopted by nearly 500 cities around the nation. More than 80,000 visitors from around the country tour Portland’s show each year. This year’s month-long celebration is not only full of new events, but is an unprecedented opportunity for the greater Portland community to tour homes and views from the highest developed site in Portland – the top of Altamont.

Additionally, guests can discover ideas for their own homes, from the luxury to the ecological. Five top builders from the Portland metro area have designed and built these homes, priced from $1 million to $2.5 million and reflecting the very best in luxury home design. 

 The Street of Dreams takes place August 16-Sept 14, 2008 11am-10pm.  Tickets are on sale now at the Street of Dreams website.


Party like a rock star at the Street of Dreams

June 27th, 2008

Exclusive reservations for the Street of Dreams Hospitality Deck are now available! Reserve this unique location for a fun and sophisticated lunch or dinner event. This is the perfect locale for a rejuvenating team lunch or client thank you dinner. Several menu options are available from Celebrate Catering, complete with white linens, centerpieces and a bartender if you like.

Each Hospitality reservation includes show tickets, complimentary souvenir show guides, VIP wrist bands and a view that is out of this world.


Homebuilders join with Habitat volunteers

June 1st, 2008

The last time the Portland Habitat chapter organized professional builders was two years ago, when four companies oversaw the construction of four houses.

This year, five builders — Buena Vista Custom Homes, Fish Construction NW, Intex Custom Homes, LHL Homes and Schumacher Custom Homes — are practically racing to build five houses on Ogden Street near Southeast 82nd Avenue.

The builders mobilized 170 area contractors and suppliers to donate labor and materials. It’s a huge bonus for Habitat because it comes in addition to the group’s other houses under construction or on the drawing board.

The blitz, which is part of a national push, will contribute to a total of 263 new homes. The five Portland families will receive keys to theirs Friday.  read more…


Women in the Building Industry

April 14th, 2008

kr_sm.jpg   SBLogo                   
 Kelly Ritz, head of Stone Bridge Homes NW, is no newcomer to the building industry, having spent 8 years as vice-president of Don Morissette Homes, and 12 years in land development as president of Venture Properties Inc.  Stone Bridge Homes NW is currently building in Tigard,

Hillsboro and Forest Grove.  As one of the few women builders in town, Kelly brings a unique perspective to her job.  We asked her a few questions to get some insight. . . .

 How does being a woman affect your perspective on home-building?  This may be more personal than having to do with my being a woman, but I’m drawn to the workability of a plan—how to make a house the best that it can be, but at a better price point.  I know when people are shopping for a home, they can’t always afford everything they want right away.  I like to think that our homes have “good bones” and that they not only have potential for the development of equity, but the ability to easily upgrade and change as your life and family evolve. How has your experience in land development helped?  It gives me the ability to create the community from the ground up.  In our neighborhoods, we build homes with an eye toward amenities that I think our homebuyers will value, such as neighborhood parks, walking trails and proximity to natural areas 

What part of the job have you found most challenging?  Because of the escalation of land prices and material costs, the challenge has been to deliver the quality that our customers expect, at prices they can afford. Most frustrating?  Men in the industry. . . just kidding. . . .Actually, my male peers have been helpful and encouraging.  Most frustrating have been rising costs. . .land, permits, materials. . . and the tough market we find ourselves in. 

Speaking of the market, any good reasons why someone should buy a home now?  Interest rates are low, builders are reducing their prices, and over the long run homes will continue to appreciate.  And let’s not lose sight of the fact that a home is more than an investment. . . For most people, it’s where they’ll raise a family, socialize, play, and even work from. And we’re optimistic that the market will pick up. . . Stone Bridge Homes NW anticipates building 150 homes in 2009.  What do you think motivates most home buyers?  Value, location and price.  And what we add to the mix that makes us unique is flexibility. . .our willingness to take a plan you like and change it to work for you.   How can buyers find your communities?   www.SBHNW.com   


High Performance House on Display

April 13th, 2008

What is a high performance house?  Incorporating the latest building science, a High Performance Home will be more structurally sound, have healthier indoor air and reduce operating costs by lowering the homeowner’s utility and maintenance bills.  And, in about one week, Lifestyle Homes will present it’s High Performance House in Beaverton, at 8230 SW Sorrento Rd.  As president of Lifestyle Homes, I’ve left this home about 70% finished, so that people can look behind the walls to learn that what you can’t see really is important.  Several Plexiglass windows throughout the home will show you why this home will be between 30% and 40% more efficient than a standard code-built home.  And the lucky buyer will get to finish the home to their tastes, picking cabinets, counter tops, carpets and fixtures.  I look forward to seeing you there 4/18-20 and 4/25-27.

 Mike Arnett, Lifestyle Homes


The R.E.X. Project

April 9th, 2008

shannonquimby_logo.jpgShannon Quimby is a featured Design Expert on Homes and Gardens Television Country Style and was chosen amongst 250 designers for the new show on HGTV called My First Place. Her book, Shannon Quimby Color Create Decorate is a huge hit in the decorating world.

Currently, Shannon is breaking ground, literally! The R.E.X. Project Reuse Everything eXperiment is Shannon’s attempt to change wasteful building construction. Witness a national first, Shannon is building a house without a dumpster. “I deconstructed a house that was falling down and am infusing all the original materials into the new construction on the same site!”

Follow the R.E.X. Project on Shannon’s blog.